Our theoretical teacher, taught us the importance of colours in media.
What is Color Psychology?
The psychology of color is based on the mental and emotional effects colors have on sighted people in all facets of life. There are some very subjective pieces to color psychology as well as some more accepted and proven elements. Keep in mind, that there will also be variations in interpretation, meaning, and perception between different cultures.
White
- purity
- innocence
- cleanliness
- sense of space
- neutrality
- mourning (in some cultures/societies)
Black
- authority
- power
- strength
- evil
- intelligence
- thinning / slimming
- death or mourning
Gray
- neutral
- timeless
- practical
Red
- love
- romance
- gentle
- warmth
- comfort
- energy
- excitement
- intensity
- life
- blood
Orange
- happy
- energetic
- excitement
- enthusiasm
- warmth
- wealth prosperity
- sophistication
- change
- stimulation
Yellow
- happiness
- laughter
- cheery
- warmth
- optimism
- hunger
- intensity
- frustration
- anger
- attention-getting
Green
- natural
- cool
- growth
- money
- health
- envy
- tranquility
- harmony
- calmness
- fertility
Blue
- calmness
- serenity
- cold
- uncaring
- wisdom
- loyalty
- truth
- focused
- un-appetizing
Purple
- royalty
- wealth
- sophistication
- wisdom
- exotic
- spiritual
- prosperity
- respect
- mystery
Brown
- reliability
- stability
- friendship
- sadness
- warmth
- comfort
- security
- natural
- organic
- mourning (in some cultures/societies)
Pink
- romance
- love
- gentle
- calming
- agitation
No comments:
Post a Comment